Business and Marketing Strategy
- Development of Marketing Plan
- Development of Business Strategy
- Help to develop the product/market fit
- Development of customer personas
- New market research – define the influencers, media, opportunities for a new market
- Customer insights – interviews & analysis B2B marketing – trade show & media
Branding
- Company branding and positioning, strategic
- Individual branding – counsel & coaching
- Logos & taglines
- Design approach – colors, tone, icons, etc
- Photography – company & leadership team
- Materials – business cards, fact sheet, presentation materials, giveaway
- Website
Product Development
- Creation and implementation of new services
- Business model exploration and approach
- Development of innovative events
- SAAS products – key drivers
- Counsel on naming and brand architecture
Writing & Messaging
- Creation of business messaging, sales messaging, and promotional messaging
- Development of talking points
- Research, interviews, and writing of case studies
- Thought leadership pieces and blog entries
- Sales pitches and emails
Business Development & Sales
- Represent company at events or networking opportunities
- Development of a sales strategy
- Contract counsel – Development of partnerships
- Act as a business development resource – Identifying leads, cold-calling, setting meetings
- Sales coaching of internal staff
PR
- Media strategy and messaging
- Development of story angles and key messaging
- News release writing
- Media pitching
- National trade media: Identifying opportunities and pitching against editorial calendar
- Crisis PR – Counsel, planning, talking points, coaching executives on public and employee communications
- Acting as a spokesperson when applicable
Advertising – Traditional & Digital
- Advertising planning and coaching
- Sub-contracting to select specialists in search marketing, social media, and digital advertising – and management of the work
- LinkedIn planning and counsel
- Quarterback marketing projects in collaboration with existing marketing staff
- Advertising budgeting
- Design email campaigns and market lead generation strategy
