Business and Marketing Strategy

  • Development of Marketing Plan
  • Development of Business Strategy
  • Help to develop the product/market fit
  • Development of customer personas
  • New market research – define the influencers, media, opportunities for a new market
  • Customer insights – interviews & analysis B2B marketing – trade show & media

Branding

  • Company branding and positioning, strategic
  • Individual branding – counsel & coaching
  • Logos & taglines
  • Design approach – colors, tone, icons, etc
  • Photography – company & leadership team
  • Materials – business cards, fact sheet, presentation materials, giveaway
  • Website

Product Development

  • Creation and implementation of new services
  • Business model exploration and approach
  • Development of innovative events
  • SAAS products – key drivers
  • Counsel on naming and brand architecture

Writing & Messaging

  • Creation of business messaging, sales messaging, and promotional messaging
  • Development of talking points
  • Research, interviews, and writing of case studies
  • Thought leadership pieces and blog entries
  • Sales pitches and emails

Business Development & Sales

  • Represent company at events or networking opportunities
  • Development of a sales strategy
  • Contract counsel – Development of partnerships
  • Act as a business development resource – Identifying leads, cold-calling, setting meetings
  • Sales coaching of internal staff

PR

  • Media strategy and messaging
  • Development of story angles and key messaging
  • News release writing
  • Media pitching
  • National trade media: Identifying opportunities and pitching against editorial calendar
  • Crisis PR – Counsel, planning, talking points, coaching executives on public and employee communications
  • Acting as a spokesperson when applicable

Advertising – Traditional & Digital

  • Advertising planning and coaching
  • Sub-contracting to select specialists in search marketing, social media, and digital advertising – and management of the work
  • LinkedIn planning and counsel
  • Quarterback marketing projects in collaboration with existing marketing staff
  • Advertising budgeting
  • Design email campaigns and market lead generation strategy